Gloria Lee is a visionary aviation ecosystem architect and technology executive shaping the future of Advanced Air Mobility (AAM) in Asia-Pacific. She is the CEO of Ascendo Group Limited, a strategic integrator delivering end-to-end solutions for the low-altitude economy — from regulatory and commercial governance to deploying mission-critical digital infrastructure for safe, scalable flight operations.
As Founder of the Hong Kong eVTOL Industry Association, Gloria leads the strategic advancement of Hong Kong’s low-altitude economy, uniting regulators, global OEMs, telecommunications leaders, investors, and research institutions to accelerate the commercialization of electric vertical take-off and landing (eVTOL) technologies. Her work positions Hong Kong as a regional gateway connecting the Greater Bay Area with Southeast Asia and global aviation markets. Recognized for her cross-sector leadership, Gloria was invited by the Civil Aviation Authority of Singapore (CAAS) to represent Hong Kong as an Industry Partner with the Asia-Pacific Regulators on AAM. She contributes to the development of the Asia-Pacific Reference Materials for Regulators, supporting harmonized frameworks for cross-border operations. She has spearheaded landmark initiatives, including Hong Kong’s first Low Altitude Forum and strategic partnerships with leading telecommunications providers to advance UTM and 5G/6G-enabled aviation infrastructure. An accomplished inventor and international award recipient, Gloria combines governance expertise, technical depth, and ecosystem-building vision to drive regulatory innovation, infrastructure readiness, and commercial scalability — advancing a safe, interoperable, and globally connected urban air mobility future.
